Japanese Products
Explore unique Japanese products, their cultural background, traditional uses, and what makes them appealing to U.S. consumers today.
Toru Tokushige of Terra Drone: A Different Path to Global Impact
Toru Tokushige of Terra Drone: A Different Path to Global Impact A Comparison That Only Goes So Far Toru Tokushige, the CEO of Terra Drone, is often compared to Elon Musk. At a surface level, the comparison makes sense. Both are entrepreneurs working at the frontier of emerging technologies, shaping industries that did not fully exist a decade ago. But the similarity largely ends there. While Musk is known for starting with bold visions—colonizing Mars, transforming transportation, or building global satellite networks—Tokushige takes a fundamentally different approach. His work begins not with a grand narrative, but with practical problems: dangerous inspections, labor shortages, inefficient infrastructure, and the need for reliable, […]
Why Kewpie Is More Than Just Mayo
Why does Kewpie mayonnaise feel so natural in everyday life in Japan? A closer look at its flavor, ingredients, and cultural place in Japanese food.