Tag: #japanfood

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What is RAKUTEN? Is it more than Amazon of Japan?

When you hear “Rakuten,” you might think of it as Japan’s version of Amazon. It is a huge online marketplace that sells everything from electronics to clothes. However, Rakuten is much more than that. In fact, something called “the Rakuten ecosystem” exists in Japan.
Over the years, this Japanese company has grown into a global player. It operates in e-commerce, fintech, telecommunications, and more. Let’s dive deeper into what Rakuten offers and see why it stands out.

Rakuten Headquarters in Tokyo
Rakuten HQ

Rakuten’s Beginnings

Founded in 1997 by Hiroshi Mikitani, Rakuten started as an online shopping platform called Rakuten Ichiba. The idea behind it was simple yet forward-thinking. Mikitani wanted to provide small businesses with an online space to sell their products. What began as a modest platform quickly expanded. Today, Rakuten operates in more than 30 countries and plays a role in multiple industries.

Services Rakuten Provides

Rakuten has developed a broad ecosystem of interconnected services. These offerings bring significant value to businesses and customers alike. Here is a closer look at its main services.

1. E-Commerce: Rakuten Ichiba

Rakuten Ichiba, the company’s flagship platform, is different from Amazon. Instead of focusing solely on speed and efficiency, it embraces a “mall” concept where merchants can create their own stores.

  • Unique Features of Rakuten Ichiba:
    • Merchants have the freedom to customize their storefronts.
    • Shoppers earn Rakuten Super Points with every purchase, redeemable across Rakuten services.
    • A wide variety of products is available, including unique Japanese goods.

Continue reading “What is RAKUTEN? Is it more than Amazon of Japan?”

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Get Warm With Japanese Winter Essential

A Cozy Winter Companion

“Hot Kairo” which is a heating pack from Japan are disposable heating pack that combines Japanese practicality with comfort. This small yet powerful pack is perfect for staying warm during snowy adventures, daily commutes, or cozy days at home.

Since their introduction in the early 20th century, Kairo has become a winter essential in Japan. Not only do they keep hands warm, but they also help soothe aches and pains. You’ll often see them carried by commuters, schoolchildren, and elderly walkers.

Moreover, convenience stores and pharmacies in Japan offer Kairo in many sizes and styles. Some even feature cute designs, making them both functional and fun gifts for the winter season.

What Are Hot Kairo?

Hot Kairo is a compact heating pack that generates warmth through a chemical reaction. They come in different types, such as:

  • Stick-on Kairo, which adheres to clothing for targeted warmth.
  • Pocket Kairo, designed to fit in gloves or coat pockets.
  • Shoe Kairo, which slips into shoes to keep your feet warm.

Typically, they contain iron powder, salt, activated charcoal, and water. As soon as they are exposed to air, the oxidation process begins, generating heat that lasts for hours. Continue reading “Get Warm With Japanese Winter Essential”

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Which One is the Japan’s Most Favorite Non-Alcoholic Beer?

Non-alcoholic beers are gaining popularity worldwide, and Japan is no exception. Japanese beer makers are known for its rich brewing history and commitment to quality. They have been excelling in crafting non-alcoholic options that deliver on both taste and satisfaction.

Recently, a survey revealed the top non-alcoholic beers in Japan, and the results highlight some crowd favorites that are worth exploring.

The Results Are In: Suntory Leads the Pack

Suntory’s “All Free” claimed the No. 1 spot, earning a whopping 422 votes out of about 800 votes. (Survey by LANY Inc.) Its light, refreshing taste, and satisfying beer-like experience make it a favorite for those seeking a healthier or alcohol-free alternative.

The popularity of “All Free” reflects its broad appeal. It’s a drink suitable for every occasion, whether you’re unwinding at home, driving, or simply looking to enjoy the flavor of beer without the buzz.

Coming in at second place was Asahi’s “Dry Zero”, garnering 211 votes. Asahi’s offering is known for its crisp, dry finish, mimicking the signature characteristics of its classic beer lineup. For fans of a sharper beer profile, “Dry Zero” delivers a satisfying punch without the alcohol.

 

In third place, with 58 votes, was Kirin’s “Zero Ichi.” This brew is a favorite among those who appreciate a richer, malt-forward flavor, offering a more robust and traditional beer experience. Continue reading “Which One is the Japan’s Most Favorite Non-Alcoholic Beer?”