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Why Kewpie Is More Than Just MayoNew!!

Why Kewpie Is More Than Just Mayo In Japan, Kewpie mayonnaise is everywhere. You see it in home kitchens, sandwiches sold at convenience stores, in bento boxes, and even on the tables at small local restaurants. It’s not treated as something special — just something quietly essential. But once you look a little closer, it begins to feel like more than just mayonnaise. A Familiar Flavor in Everyday JapanAmong the few mayonnaise makers in Japan, Kewpie is often described as richer, slightly sweeter, and more umami-forward than many people outside Japan are used to. Part of that comes from the ingredients. In Japan, Kewpie is made using egg yolks rather […]

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