You must be wondering what the fiasco about the Japanese egg salad sandwich is on Instagram by now and some even might know that the Kewpie (Pronounced [kyoo·pee]) is the key.
Kewpie Mayonnaise distinguishes itself from typical mayonnaise through its unique recipe, flavor, and texture, making it a beloved condiment worldwide. Unlike most Western mayonnaise brands that use whole eggs, Kewpie relies exclusively on egg yolks, creating a richer, creamier consistency. This difference is immediately noticeable in both texture and taste. Additionally, Kewpie uses rice vinegar or apple vinegar instead of the distilled vinegar found in most Western varieties. This substitution gives it a subtler, tangier flavor profile. Unlike many other brands, Kewpie does not include added sugar, which often creates a sweeter taste. Instead, it focuses on a savory and balanced flavor.
One of the most distinctive aspects of Kewpie is its umami-rich taste, achieved through the inclusion of MSG (monosodium glutamate). This gives it a bold, deeply satisfying flavor that elevates it beyond standard mayonnaise and makes it versatile enough to enhance a wide variety of dishes. Kewpie isn’t just a condiment for sandwiches; it’s commonly used as a dressing for salads, a topping for sushi, or even a dip for vegetables and fried foods.
The packaging also sets Kewpie apart. The squeezable, soft bottle is designed for precision, featuring a small nozzle for controlled application. Its iconic red cap and transparent bottle are instantly recognizable and reflect its Japanese roots. These elements, combined with its exceptional taste and versatility, have made Kewpie an essential kitchen staple and a gourmet choice for food lovers seeking a unique twist on traditional mayonnaise.
They are available on both Amazon and Costco for you to try!