Why Kewpie Mayonnaise Is Taking Over the Internet
You must be wondering what the fuss about the Japanese egg salad sandwich is on Instagram by now. In fact, some may already know that Kewpie (Pronounced [kyoo·pee]) is the key. First and foremost, what makes this mayonnaise so special? The benefits of Kewpie mayonnaise are not only a flavor-packed ingredient that adds depth to sandwiches, but it also offers several that make it stand out.
What Makes Kewpie Mayonnaise Unique?
Kewpie Mayonnaise distinguishes itself from typical mayonnaise through its unique recipe, flavor, and texture, making it a beloved condiment worldwide. Unlike most Western mayonnaise brands that use whole eggs, Kewpie relies exclusively on egg yolks, creating a richer, creamier consistency.
The Key Ingredients: A Tangy, Savory Twist
Kewpie uses rice vinegar or apple vinegar instead of the distilled vinegar found in most Western varieties. As a result, this substitution gives it a subtler, tangier flavor profile. Unlike many other brands, Kewpie does not include added sugar, which often creates a sweeter taste. In contrast, it focuses on a savory and balanced flavor.
Umami-Rich Flavor: What Sets Kewpie Apart
Additionally, one of the most distinctive aspects of Kewpie is its umami-rich taste, achieved through the inclusion of MSG (monosodium glutamate). Consequently, this gives it a bold, deeply satisfying flavor that elevates it beyond standard mayonnaise and makes it versatile enough to enhance a wide variety of dishes.
Versatility Beyond Sandwiches: Where to Use Kewpie
For instance, Kewpie isn’t just a condiment for sandwiches; it’s commonly used as a dressing for salads, a topping for sushi, or even a dip for vegetables and fried foods.
Iconic Packaging: A Kitchen Staple
The packaging also sets Kewpie apart. The squeezable, soft bottle is designed for precision, featuring a small nozzle for controlled application. With its iconic red cap and transparent bottle are instantly recognizable and reflect its Japanese roots.
Conclusion: A Must-Have in Every Kitchen
These elements, combined with its exceptional taste and versatility, have made Kewpie an essential kitchen staple and a gourmet choice for food lovers seeking a unique twist on traditional mayonnaise.
Where to Buy Kewpie Mayonnaise
Kewpie is available on both Amazon and Costco for you to try!
Did this post about Kewpie Mayo help you unbox Japan? Check out more of our blog entries to learn about Japan’s unique businesses and culture here!